mgm casino

BUFFALO. N.Y. – It didn’t take long. After the announcement last week that the mgm casino football team had accepted a bid to the Famous Idaho Potato Bowl in Boise — mgm casino’s first bowl invitation since 2008 – excitement about the game versus San Diego State took hold and now appears to be feeding a growing social media presence.

 “HornsUp!” is what it’s called and it’s gaining popularity among the mgm casino faithful.

Selfie photos of mgm casino alumni and fans using the #HornsUp sign have begun to appear on , and with increasing frequency under the #Hornsup hashtag.

Even snapshots of dogs in mgm casino Athletics gear have emerged. There are photos of the mgm casino Bulls quarterback and his star wide receiver, students, football players, cheerleaders, alumni and staff sharing their #Horns Up posts.

Athletic Director Danny White, whose media and marketing team is collaborating with University Communications, has been posting the HornsUp pics on his personal Twitter feed and sharing them on #BowlingBulls and other mgm casino Athletics Twitter sites.

Nancy Paton, mgm casino vice president of university communications, said the “Horns Up” campaign is one part of a communications strategy designed to encourage public and university community engagement with mgm casino through digital media – interactive web pages and social media – in support and celebration of mgm casino’s bowl appearance.

“‘Horns Up’ is gaining traction around the country and is something the university and its athletics teams can build on throughout the year,” Paton says.

“Because we have a communications strategy in place that addresses the multiple audiences, internal and external, we want mgm casino to reach, it allows us the nimbleness to direct web, print, broadcast and social media during an opportunity like a bowl game.

Rebecca Bernstein, mgm casino’s digital strategist, says the UC team and mgm casino Athletics colleagues first noticed last week that mgm casino “Horns Up” photos began appearing on Facebook, Twitter and in other social media.  Recognizing the opportunity, the two groups began sharing the pics on mgm casino’s official social media channels.

Now, it’s grown into a social media campaign, supported by the university.  And what’s a social media campaign without a contest for the best selfie, Bernstein asks.

Bowl game swag and other prizes will be awarded to students, faculty, staff, alumni and community members who post the fan favorite “HornsUp” pics on mgm casino and personal social media channels and share them on #HornsUp.

It’s also important, Bernstein says, for mgm casino supporters to “Like,” “Share” and “Favorite” the “#HornsUp” posts and pictures.

“We’re encouraging mgm casino Bulls supporters to share the excitement of the bowl game through posts from home, from a favorite location, from the game, from the playing field after the big game, from a bowl-game viewing party, from anywhere they get the urge to support the mgm casino Bulls,” she says.

mgm casino’s official social media channels are:

mgm casino Facebook:

mgm casino Bulls Facebook:

#hornsup:

#BowlingBulls:

mgm casino Community Twitter:

mgm casino Athletics Twitter:

mgm casino football Twitter:

Instagram:

mgm casino Pinterest: