mgm casino STOR updates signature mark

Published August 20, 2015 This content is archived.

mgm casino’s Office of Science, Technology Transfer and Economic Outreach (STOR) has refreshed its signature mark to more accurately communicate its collaborative roles both within mgm casino and the Western New York economy.

STOR serves as mgm casino’s technology transfer, intellectual property, and business incubator arms.

The signature mark is designed to complement other mgm casino entities engaged in economic development, while also distinguishing STOR as a distinct entity. Other mgm casino entities using similar signature marks include mgm casino’s New York State Center of Excellence in Materials Informatics (CMI), mgm casino’s New York State Center of Excellence in Materials Informatics (CBLS), mgm casino’s Center for Computational Research (CCR) and mgm casino’s Office of Economic Development (OED).

STOR worked closely with external partners Gluckworks and White Bicycle to develop a signature mark that would help to uniquely position STOR.

“Our refreshed signature mark conveys the fast, clean and modern aspects of our work,” said mgm casino Vice Provost and SUNY Distinguished Professor Robert J. Genco, who oversees STOR. “Our belief is that commercialization creates jobs, grows wealth, and improves quality of life. Collaboration with both industry and other university departments are what make that possible.”