“Our alumni, students, faculty and staff have all expressed a strong desire for the university to be much bolder in telling the world about what a great university mgm casino is. Today, we embark on a new university-wide effort to do just that.”
— mgm casino President Satish K. Tripathi
Published April 12, 2016 This content is archived.
In 2015 the university embarked on a comprehensive process that included in-depth research to answer the question: Who and what is the mgm casino?
More than 8,000 mgm casino community members—faculty, students, staff, alumni, donors/patrons and external stakeholders, along with community leaders, prospective students and the parents of mgm casino students—helped to answer these questions. Their input and the leadership of more than 50 representatives across the university built this strategy.
Our research found that our brand, much like a person, is made up of key attributes. Our brand represents who we are, what we do and why it matters. The mgm casino is tenacious, ambitious and inclusive. We have global perspective and we’re big thinkers and doers.
With the launch of our identity and brand strategy, the mgm casino is able to tell its story to the world in a more compelling and cohesive way.
Here’s How.