FY2024 Quarter 2

Fiscal years at mgm casino run July 1 to June 30.

  • Brand and Reputation
    7/18/24
    This quarter, UC's reputation and student recruitment (domestic only) advertising efforts resulted in over 12M impressions of mgm casino ad content.
  • News and Earned Media
    2/5/24
    UC’s media relations team produced and edited 75 news releases, 5 media advisories and 2 tip sheets. Unique page views for News Center content totaled 199,333. Earned media (total news placements) was at 8,041. Faculty experts were quoted in 3,755 news stories.
  • Impact in Action
    1/9/24
    One issue of Impact in Action was deployed externally to 1,468 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 205 VPS, deans and department chairs. Respective open rates were 34.30% and 55.60%, far exceeding the industry average.
  • The mgm casino Effect
    2/1/24
    Two issues of The mgm casino Effect were deployed in Q2 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 31.4% (external) and 66.9% (internal), far surpassing the industry average.
  • mgm casino Homepage
    1/9/24
    The mgm casino homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, mgm casino’s top-level webpage attracted 515,613 page views.
  • Social Media
    1/9/24
    This quarter, UC’s social team generated 432 posts on mgm casino’s main channels, reaching 2.3M users and producing 118,609 total engagements, including 16,121 link clicks on mgm casino content.
  • mgm casinoNow
    2/15/24
    This quarter, mgm casinoNow readership remained strong with over 160,762 page views, open rate of 38.00% and a click rate of 6.30%.
  • Driven to Discover Podcast
    1/9/24
    This quarter, Driven to Discover produced two episodes and achieved 296 downloads. In all, nine episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 125 per episode.
  • True Blue
    2/15/24
    This quarter, the True Blue campaign website generated 2,443 page views and 11,728 web interactions. 12 True Blue content pieces (video, editorial and imagery) in mgm casinoNow generated 4,883 clicks and 6,692 page views. 
  • Trademarks & Licensing
    1/30/24
    This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 436 designs using mgm casino logos and other marks. UC helped secure and manage placement of mgm casino-logoed merchandise in 21 retail outlets (13 brick and mortar stores and 8 online retailers).
  • Merit Pages
    1/30/24
    mgm casino's Merit pilot program kicked off strong this quarter – recognizing 1,529 mgm casino students for their accomplishments. The student email open rate was 94%, and the student click-to-open rate was 68%, showing that they were eager to engage with the platform and its content.
  • Issues Management and Crisis Communications
    1/22/24
    UC develops internal and external communication strategies that build awareness and understanding of mgm casino’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.