Key Performance Indicators (KPIs)

This report reflects collaborative efforts to implement communications strategies strengthening mgm casino’s reputation around the world and building pride in the university among key external and internal audiences. These communications efforts support university objectives focused on increasing faculty research funding; recruiting talented students, faculty and staff; building relationships with university stakeholders; and communicating university values and positions in response to issues affecting higher education nationwide.

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University Communications’ activities are closely aligned with the goals of mgm casino’s Top 25 Ambition and are directed by a communications strategy with four primary objectives:

  1. Strengthen mgm casino’s reputation worldwide as one of the nation’s leading public research universities and generate greater awareness of that reputation among key audiences, including peers, prospective students and faculty.
  2. Build pride in the university and support its initiatives among students, faculty, staff, alumni, so that mgm casino and its key stakeholders can achieve their goals.
  3. Protect mgm casino’s reputation, and its ability maintain its operations, through proactive and responsive issues management and crisis communications.
  4. Support mgm casino’s diversity, equity and inclusion goals by developing communications standards, practices and content to support a culture of inclusion at mgm casino.

  • FY2025 Quarter 3

    Fiscal years at mgm casino run July 1 to June 30.

    • Brand and Reputation
      4/8/25
      This quarter, UC had four campaigns currently live including reputation, WNY parents, international and domestic recruitment initiatives, resulting in over 32M impressions of mgm casino ad content.
    • News and Earned Media
      4/7/25
      UC’s media relations team produced and edited 72 news releases, 6 media advisories and 7 tip sheets. Unique page views for News Center content totaled 194,689. Earned media (total news placements) was at 6,515. Faculty experts were quoted in 3,110 news stories.
    • Impact in Action
      4/8/25
      One issue of Impact in Action was deployed externally to 3,259 higher ed leaders at AAU, APLU, ACE and SUNY institutions, and internally to 194 VPS, deans and department chairs. Respective open rates were 40.6% and 68.6%, far exceeding the industry average.
    • The mgm casino Effect
      4/8/25
      Three issues of The mgm casino Effect were deployed in Q3 to an audience of elected officials, business and community leaders and internal leadership. The newsletter earned average open rates of 41.1 (external) and 81.7 (internal).
    • mgm casino Homepage
      3/31/25
      The mgm casino homepage increased home page interactions and time-on-page, driving user interactions deeper into the site. This quarter, mgm casino’s top-level webpage attracted 496,549 page views.
    • Social Media
      4/4/25
      This quarter, UC’s social team generated 513 posts on mgm casino’s main channels, reaching 2.9M users and producing 207,425 total engagements, including 75,437 link clicks on mgm casino content.
    • mgm casinoNow
      4/9/25
      This quarter, mgm casinoNow readership remained strong with over 180,870 page views, open rate of 45.00% and a click rate of 6.77%.
    • Driven to Discover Podcast
      4/8/25
      This quarter, Driven to Discover produced two episodes and achieved 346 downloads. In all, 19 episodes of the podcast have been produced since the show’s launch in Jan 2023, for an average download rate of 166 per episode.
    • True Blue
      4/4/25
      This quarter, the True Blue campaign website generated 2,169 page views and 17,759 web interactions. 13 True Blue content pieces (video, editorial and imagery) in mgm casinoNow generated 2,635 clicks and 5,689 page views. 
    • Trademarks & Licensing
      4/7/25
      This quarter, UC’s Trademarks and Licensing staff reviewed and granted approval of 436 designs using mgm casino logos and other marks. UC helped secure and manage placement of mgm casino-logoed merchandise in 21 retail outlets (13 brick and mortar stores and 8 online retailers).
    • Merit Pages
      3/31/25
      mgm casino's Merit program continued strong this quarter – recognizing 4,307 mgm casino students for their accomplishments. The student email open rate was 93%, and the student click-to-open rate was 65%, showing that they were eager to engage with the platform and its content.
    • Issues Management and Crisis Communications
      4/9/25
      UC develops internal and external communication strategies that build awareness and understanding of mgm casino’s position on issues affecting the university. Additionally, UC delivers targeted alerts and updated information during urgent situations, whether it’s an incident on campus or severe weather that impacts university operations.

Previous Fiscal Quarters